Recently, on Instagram, I was doing an Ask Me Anything, and a follower chimed in and asked:
“Is it possible to build a woolen clothing brand entirely online? Pls guide.”
“Of course it’s possible, I have no idea how though :)”
To which they responded:
“Don’t you know a formula to make a niche business?”
Honestly, the passive-aggressive silliness is ridiculous (it’s free help!), but perhaps it’s a chance to educate my little minions about all these fancy online business terminologies. But, there’s something that I need to get out of the way first and foremost, which is this:
THERE IS NO PERFECT “FORMULA” TO ANY BUSINESS.
They do not exist.
Do not listen to people who claim otherwise.
And, anyone who has done the business and has a legitimate business, isn’t going to just hand you the keys to the kingdom. For example, I sure as hell wouldn’t just tell you everything I know about getting an olive oil company to market (even though I have had people ask…).
Now, a “niche business” is a lot different than a niche site.
That’s a formula I don’t mind selling, because there are thousands of different niches, products, and areas of expertise that people can monetize.
But, a niche website is simply a content site (we used to call them blogs back in the good old days), with posts targeted towards certain keywords that are likely to result in a sale. There’s really nothing more to it. Actually running a real business, holding inventory, dealing with customer service and shipping, etc, etc…
All of this?
Far, far more complex than a simple niche site.
So, yes, I have a formula for niche websites, which is all inside Pro Niche Site.
But, no, I sure as hell don’t have a “formula” to start [insert obscure niche] business that you can just plug and play.
And honestly, if this is what you think…
Business in general probably isn’t for you.
You know what business is?
Business is about overcoming all the various challenges that pop up at the worst possible moments, every time, without fail. It’s about how you persevere through those moments and just figure them out. There’s nothing sexy about it. In fact, a lot of it just comes down to sheer willpower and stubbornness. A refusal to fail will take you far, far further than any “formula”.
And that’s just the truth, even if it’s a bit “troubling”…