January 20

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The playground bullying of social media, musings on marketing

First off, I do want to extend a sincere thank you to everyone who donated to Maria’s memorial, one of the flight attendants killed by the senseless tragedy in Iran a few weeks ago.

If you’d still like to donate, click the link below.

From what I understood, the memorial service is either this weekend or the next, so the deadline is before my friend Sam heads to her city for that.

Here it is:

https://thisistrouble.com/Maria

Now, obviously, this makes you think about how short life is, and how precious it is, to boot. And it makes you think about how you’re spending your own time on Earth, doesn’t it?

Which brings me back to something I was thinking about at the beginning of January, before the plane crash and this memorial fundraiser.

Namely, that I decided I would take a 1-month Twitter hiatus during the month of January.

I did end up breaking that to tweet out the memorial stuff, but that’s been it.

And really, I can’t remember a time where I felt a bit…I don’t know – relieved?

Something about waking up and checking social media every morning, wondering who is going to be coming after you, whether it be personally or a critique of your work…it’s just not the way to live. Most people will say anything on the internet but would never say anything to that person when it comes to face-to-face. And I’m man enough to admit that no, I don’t really have the skin to deal with constant attacks and criticism. I just don’t find it fun. I don’t get off on it like some people do. I don’t particularly want to make a career out of being a professional troll, though I certainly do get the effectiveness of it.

At the same time:

I’m also loathe to admit that social media is one of the best, if not the best, way to build leads for a business right now, particularly a business of my own type.

And still, if you’re any type of business owner, it’s still a great way to find new customers and give yourself a voice online.

More:

I’m also keen to point out that social media changes rapidly.

For example:

Have you seen this new TikTok platform?

Here’s a “highlight reel” of people making morons of themselves so you can see what it’s about:

Stupid? Check.

Something most of us don’t want anything to do with? Check.

Likely to be stupidly profitable?

Oh, yeah.

Anyway, this is just my own muses on marketing and where things are going…

Leave a comment below, and let me know what you think.

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