Big, long, reader question here today:
I read Maria Veloso’s book. Loved it, though I can see the style of web copywriting has changed over time, at least a bit.
Your emails always soft sell things really nicely, whereas your landing pages are a little more hardcore (but not as much as she may suggest), specifically with employing her checklists of what to include, employing a sense of urgency, using super emotionally driven language, etc.
My question to you is if web copywriting has changed over the years where people don’t respond quite as well to the super blatant sales pitches, as maybe they’re a bit desensitized to them?
When I read what she says you must do, it just reminds me of a tacky landing page that comes from some p*rn site or something. Maybe I’m a bit more sophisticated than most people on the web, but does that stuff really still work for the general public?
I’m not sure, but I’m guessing yes and no. I see on a lot of your sites you don’t go quite as hard as she suggests.
I’m currently working with a company in their digital marketing department and they’ve given me the opportunity to collect some commissions, so I’m trying to get my writing more up to snuff.
By the very nature of being on this email list you are miles ahead of the general public. Not saying this to brag, it’s just facts. Go ask your mom or pops if they know what “copywriting” is. Or a “funnel”.
Watch their reactions.
Enjoy being amused.
Honestly, I really don’t like writing “copy” all that much. I like writing in my natural tone, the way I’ve written my blog for nearly 6 years and these emails for the last few. Anything else seems unnatural. I follow general principles of “structuring” a longer-form sales letter, but I’m certainly not a pro “copywriter”.
I also realize that the super-duper-scarcity-countdown type sales pages, full of flashing countdowns and generally annoying gimmicks are a great way to make someone purchase from you...once.
…and regret it.
Whereas, the softer pitch, combined with the daily content I put out, tends to work very, very well.
For me, at least.
As always, your mileage might vary.
Anyways, to see what I think is the best sales letter I ever wrote, and how you can take a simple “write 1 article a day” formula into a profitable venture for yourself, head over to: