February 18

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Don’t run away because you’re too rich

“Every girl from Florida I talked to (and I spoke to dozens) mentioned that she really wanted to move away from there. Come to think of it…in most American towns/cities I’ve visited, young people have the desire to leave. Not towards a goal, but to run away from something.”

Goldmund on Twitter

Oh, I’m guilty.

But what about if I ran away from something in order to chase a goal? Namely, fat girls and feminism in California.

Wait, let me correct my wording.

Who am I kidding?

I didn’t need to run away from the fat girls and feminism in the west.

I only needed to waddle a little faster than them.

Now that I’ve got my daily ragging on feminism done with (and the goal of getting the feminists to unsubscribe from my list), let’s move on to the actual topic of this email. Namely, running away from your problems.

First:

A LOT of people have demons these days. And the odd thing is that it’s because of the current shape of our society — namely, that it’s PROSPEROUS.

A prosperous society results in more demons and issues for people?

You bet. Think about it.

100 years ago, our great-great grandparents weren’t worried about the Kardashians or where to take their next vacation. They were worried about having enough food to eat, dodging bombs in wars, and other survival-type-shit.

Now the biggest issue many people face is: “Gee, how am I supposed to possibly pick one NetFlix movie tonight? There are thousands!”

Too much prosperity takes away the basic need to fight to survive, and results in unhappiness. It used to be that just surviving and breeding was usually enough to bring life satisfaction.

So, put your survival in the fate of something you have to fight for.

Like a business.

Trust me, if your own business is your sole source of income to feed yourself, you’re going to be working hard towards meeting those goals so you can survive.

And, funny enough, you then don’t have enough time to be unhappy and “run away” from your problems.

Now, listen up, as this is quite important:

In business, a big problem is paralysis-analysis.

Meaning you spend your time between too many choices. Too much testing this, testing that, looking at A data and then trying to make Z changes.

Confused?

Let me give an example…

You know what’s always on my list of thing to do to improve my online business, but rarely gets done?

A/B testing.

It’s just such a damn pain in the ass. (duplicating pages, copy/pasting code, setting up events, figuring out Google Tag Manager,…).

As you might also know, I am a huge fan of Thrive Themes. I have their themes and plugins installed on 30 sites at this point.

Thrive Optimize is their newest plugin that allows A/B testing without leaving your WordPress dashboard.

You can set up an unlimited amount of different variations to your landing page in seconds, see detailed reports to understand which variations did the trick, or set the whole thing on autopilot and let the winner variation be selected and set automatically.

It’s the ultimate small online business testing tool — seriously, this thing is hand-made for solo entrepreneurs like us.

After all, if you don’t test, you can’t optimize your page for higher conversion rates and more mula in your greedy little hands.

Details here or at the link below.

https://KyleTrouble.com/ThriveThemes

The deadline to do this is by XYZ.

Keep causing Trouble,

Kyle Trouble

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