Today after linking to my recent “American Dropshipping” podcast, @BackdoorBonanza commented:
“The problem with any online business model is that as soon as a guy reaches a modicum of success, he starts monetizing the shit out of his knowledge/experience via online courses and other products. Very few people invest in long-term branding.”
Truth, truth, truth.
It’s one of the main reasons I’ve been along as long as I have. I’d like to think I’ve never really desperately grabbed at you (my audience) for money. That’s shown by the fact that in 6 years of online business, I’ve launched a whopping 3 courses (two of which were launched at $99 or less), and three eBooks.
I just saw this new guy on Twitter today who just came on to Twitter two months and just put out his second course, this one about email marketing.
Like, dude, really?
You’ve been sending daily emails for two months and you’re an expert?
I’m approaching two years and no where near a master.
But again, as the commenter said, it’s all about the long-term play…
Most of these guys have a business built on straw.
Am I in business to make money?
You bet I am.
But guys like this make it increasingly difficult to do it over the long-term, and you know what — it does make me angry. For every dweeb out there putting out subpar info products it makes it that many more people who get burned, who I then have to overcome more objections so I can get solutions into their hands that they’ll really like.