A few readers hit me up and asked me as to the why behind why I’m no longer offering refunds on many of my products….
Here’s my no-filter answer:
Mostly just because I strongly have shifted my views over time. If someone refunds something, often times it’s because they were already planning to. This is especially true when it comes to selling information. At the same time, my system works – someone could easily absorb it within a year, get a refund, and then go off and compete with my own sites. Not cool.
It’s not like buying a set of silverware at Costco and when you get home you have some broken plates.
This is more like the person who buys noise cancelling headphones for their long-haul flight and then returns them when they come back.
(I had a few of those when I worked at Bose, and I typically flat-out told them they could do that, in the hopes that they’d either love them so much they wouldn’t or that they’d forget.)
Some people combat this by requiring that people watch all the videos, fill out all their homework worksheets, and show proof that they actually attempted to, you know, do the work, but I personally find this more of a headache than I want to deal with. Perhaps if I ever have a full-time support team, I’d reconsider, but I’m not an elementary school teacher. I’m not going to check that you did your homework and judge whether or not you get a refund from that.
Therefore, it makes both our lives easier if I just say “No Refunds”.
If that makes you skeptical, I totally get it.
You should be.
Here’s the thing, doe:
I’ve been around these parts — blogging, podcasting, and generally just creating content — for five years, since summer 2013. I’m not going anywhere. I’m not slapping up a 10-page PDF and calling it a $99 “course”.